People believe and follow people, and not real estate brands. When a real estate agent manages to retain a client, he will preferably be faithful to that professional and not to the company that may be behind. This is the reason why every agent should create their personal real estate brand,
The real estate logo is important like that of park view city or Capital Smart city, but it is only a tiny part of what is needed to create a real estate brand or personal brand with strength and consistency.
Real estate branding: How to create a good image of personal real estate brand
In this article we will list what the steps would be to follow to create your own personal brand successfully:
Study your key audience
If you don’t know who you’re going to address your main message, how are you going to know what message to give them? How to attract your attention?
And it’s not just about knowing their average age or if they are mostly men, women, couples … those who ask for your help, but to know their tastes, their preferences and what they are looking for exactly. This part is especially important in making a profitable real estate business.
Your personal values will play a crucial role
Make it personal. As we said at the beginning, people believe in people, not in a slogan, or in real estate brands. Being honest, direct and showing your jovial personality will help to increase the community around you as your clients trust you completely.
Become a sector leader … At least for your audience
This part is perhaps the most complicated, along with your real estate marketing strategies in order to stay afloat in the tough market conditions in real estate Pakistan . Here social networks come into play, especially Facebook, Twitter and LinkedIn (both very useful to position your personal brand and extend your message).
Becoming a leader in the sector means being continuously learning and informing you of everything related to your sector, showing your knowledge and always having an answer to your clients’ questions. However, we are not saying that you have to know everything, that is impossible, but you must show that you learn every day and that this learning has an impact on your work as a real estate agent.
However, you must be patient. Starting to have a certain weight in the community of the sector is not something that is achieved overnight. In some cases it has taken up to years to reach the point of status sought.
Differentiate yourself from the rest
We have mentioned it before. If you can afford to study for a while what your competition does, that will let you know what they lack to offer it to your customers. A logo, a slogan and a good website for real estate such as Sky Marketing can help you.
Now, it is time to create a logo that defines you (eye, it has to be personal) and an original slogan that distinguishes you from the rest, without falling into the usual “Selling houses since 1988!”, As they warn us in an interesting article from Showing Suite.
This logo and the slogan can be used to illustrate your entire internet presence, for example.
Create your real estate marketing plan
The most successful professionals have a perfectly delineated real estate marketing plan and comply with it. However, it is not an easy task.
For now, you already have two parts of your marketing plan created: the study of your audience and your competition. You already know who you are going to send the message to and what you are going to convey that is original and differentiates you from other real estate agents in the sector.
Now you will have to study on which platforms you want to promote the personal brand. Social networks can not be missing, but you can not be in all (and if you try, you will end up leaving them all). Focus your attention on a maximum of two and prepare an agenda of contents that you will publish in them.